Sustainability & Performance: 3 key ideas


Program Director Lab

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For several years now, environmental issues have been at the heart of corporate transformation projects. The major challenge of today and tomorrow is to put in place effective tools to measure and support these transformation projects as effectively as possible.
A group of decision-makers involved in major transformation programs met at the instigation of FocusTribes, to discuss this subject and compare their points of view based on the fruits of their experience...


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The European Union's Green Deal aims to kick-start the ecological transition by setting ambitious targets. By 2030, CO2 emissions will have to be cut by 55%, and the ultimate goal is to achieve carbon neutrality by 2050. To achieve this, it is crucial that companies contribute to these efforts.
The tight deadlines set by the European Union demand immediate action to initiate the transformation. In response to government commitments, some companies have already announced carbon-neutral targets. However, it is important to note that achieving this global objective depends on everyone's contribution.


All economic players must commit to significantly reducing their CO2 emissions by rethinking their operating methods and business models. Simply offsetting emissions is not a viable solution, as it cannot reduce the current carbon footprint. It is therefore necessary to identify other levers to achieve these ambitious goals. Although the fight against waste is one of these levers, it will not be sufficient on its own.


To begin the transformation process and define an action plan, it's essential to know where you stand. In this context, the carbon footprint assessment, based on a precise methodology, has become an essential reference. It is mandatory for all companies with over 500 employees, and includes direct and indirect emissions linked to energy consumption (scopes 1 and 2). Increasingly, the scope of measurement also extends to Scope 3, which takes into account the entire ecosystem.



Although measuring the cultural aspects of transformation may seem complex, it is possible to objectify the progress made by implementing relevant indicators. This requires a change of strategy at the top of the company, exemplary management and awareness-raising among teams.


The digital transformation of companies requires a review of all processes, integrating and automating them. It is important to use indicators to measure progress, both internally and externally, with reference to industry benchmarks.


Many companies use outsourcing, which can have an impact on their carbon footprint. However, data quality can be a challenge to obtain reliable measurements. It is essential that Corporate Social Responsibility (CSR) is an integral part of the value proposition of products and services, taking into account the whole ecosystem.


In conclusion, the transition to a more sustainable economy requires immediate action on the part of companies. Measuring and evaluating progress in the areas of cultural and digital transformation, and the carbon impact of outsourcing, are key to directing efforts towards more sustainable practices.


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